I Tried Every Voodoo Doughnut So You Don’t Have To…

Get ready for Voodoo Doughnut! Unique, delicious, and downright wild doughnuts with crazy toppings! This iconic shop brings you flavors you won’t believe.

Prepare your tastebuds for a journey into the deliciously bizarre world of Voodoo Doughnut! From the legendary Bacon Maple Bar to the mischievous Voodoo Doll, this place isn’t just about sweets; it’s an experience. Their vibrant pink boxes hold a treasure trove of imaginative creations, boasting over 50 unique options daily, including incredible vegan choices. Whether you crave classic glazed or something covered in cereal, Voodoo Doughnut dares to be different, serving up happiness, one wonderfully weird bite at a time. It’s truly “the magic is in the hole!”

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Voodoo Doughnut emerged from the quirky cultural landscape of Portland, Oregon, in 2003, a brainchild of old friends Kenneth “Cat Daddy” Pogson and Tres Shannon. These two well-known personalities from Portland’s 1990s music and bar scene, with Shannon having previously owned the counterculture hub X-Ray Cafe, sought to inject a similar rebellious spirit into the humble doughnut. Their vision was to create something truly different, far removed from the conventional offerings of typical bakeries.

The original Voodoo Doughnut shop opened in May 2003 on Southwest Third Avenue in Portland’s Old Town, an area known for its gritty charm, nestled amidst homeless shelters, late-night music venues, and even an adult movie theater. This unconventional location set the stage for a business that would embrace the eccentric. From the outset, Voodoo Doughnut operated all night, drawing in a diverse crowd of bar-goers, night owls, and adventurous tourists.

Pogson and Shannon, after a quick doughnut-making crash course in Southern California, began experimenting with unusual ingredients and audacious concepts. Their early creations pushed the boundaries: doughnuts topped with breakfast cereal, Tang, bacon, peanut butter, and even (briefly) crushed Tums. These off-kilter concoctions, given equally whimsical names like the “Voodoo Doll,” “Dirt Doughnut,” and “Old Dirty Bastard,” quickly garnered a cult following. The shop’s distinctive pink boxes, inspired by Pogson’s observations in California, became an instantly recognizable symbol of their playful, irreverent brand.

Voodoo Doughnut’s unique approach didn’t just attract local attention; it swiftly caught the eye of national media. Features on the Travel Channel, Top Chef, Rachael Ray, and other major outlets helped propel the small Portland shop into the national consciousness. In 2008, the “Portland Cream doughnut” was even declared Portland’s “Official City Doughnut” by then-Mayor Tom Potter, a testament to its burgeoning cultural significance.

The company’s expansion began in earnest with the opening of Voodoo Doughnut Too in Northeast Portland in 2008, followed by Voodoo Doughnut Tres in Eugene in 2010. By 2013, their reach extended beyond Oregon with a shop in Denver, Colorado. The expansion continued throughout the 2010s and into the 2020s, with locations popping up in states like California, Florida, Texas, and Washington, and even as far east as Illinois in 2023. This growth, however, has not been without its challenges, including a tragic incident in 2017 where a man choked to death during an eating contest, leading to the suspension of such challenges, and later, labor relations issues involving unionization efforts in 2020.

Despite these hurdles, Voodoo Doughnut has maintained its commitment to its “Keep Portland Weird” ethos. They even embraced their brand’s namesake by having Pogson and Shannon become ordained ministers, performing “real” and “fake” weddings in their stores. The company’s slogan, “The Magic is in the Hole,” and their logo, featuring a version of Baron Samedi (a figure from Haitian Vodou), underscore their dedication to a countercultural, almost fantastical, customer experience. Voodoo Doughnut’s history is a testament to how an unconventional idea, coupled with a dash of creativity and a whole lot of sugar, can evolve from a local curiosity into a nationally recognized, albeit still delightfully weird, phenomenon.